Build, Launch,

& Engage

So there are two types of literary souls in the world: Aspiring Authors & First-Time Authors. Both have the desire to sell books to their target readers on a massive scale. In order for both of these literary souls to get the same desired outcome, they’ll both need one thing: An Author Brand.

You may be wondering, “What is that and what does it have to do with people buying my books?” A lot!

Authors who are successfully selling books are able to do this because of one thing: they’ve connected with their ideal readers via their branded platform. Without an Author Brand, it’s going to be extremely difficult for you to ever sell books outside of your family, friends, friends of friends, and a few strangers you meet at book fairs or on Social Media. If you want to strategically sell books to your target audience, you’re going to need to establish and launch an impactful author brand.

Your brand is the magnet that draws readers to your books. Without an author brand, you will not sell any books.

And I definitely want you to find your target readers so that you can consistently sell copies of the book that you worked so hard to write.

Build, Launch, & Engage is a 6-Week Program is going to show you how to do just that.


During this interactive program, you will learn:

  • How to build your author brand from scratch

  • How to promote your author brand on social media

  • How to successfully launch your book

  • How to position your brand in front of the right readers

  • Tools, resources, and strategies to develop and grow your brand


There are six modules included in this powerful training, and each module goes into depth about applying the techniques and tactics to help you learn how to successfully build and launch your author brand – all without breaking the bank!

Module 1: Develop Your Brand Message

Module 2: Create Your Own Branding Tools

Module 3: Find Your Ideal Readers 

Module 4: Grow Your Author Brand on Social Media

Module 5: Position Your Platform Offline

Module 6: Successfully Launch Your Book

By the time this course is over, you will have:

  • A deeper understanding of branding for authors

  • Templates and resources to effectively communicate with your target audience

  • Step-by-step instructions on how to position your brand in front of the right readers

  • The blueprint to create branding tools to promote your platform

  • A polished platform and impactful brand

Now that you know what to expect, let’s talk about who this course is for. This course is for:

  • Aspiring authors who desire to create a unique brand, but are not quite sure where to start.

  • Future authors who want a strategic plan to successfully launch their book.

  • First-time authors who want to use their book to expand their platform.

  • Ambitious authors who are ready to implement branding strategies and boost their book sales.


If you know that you want to have an impactful and profitable literary career, then Build, Launch, & Engage is the perfect program for you. Here’s what you get when you join the program:

  • 6 Step-by-Step Training Modules

  • Interactive Worksheets & Templates

  • List of Literary Resources

  • Weekly Live group coaching sessions

  • Access to exclusive Facebook Author Accountability Group


You’ll also get these amazing bonuses:

  • Digital Copy of Authorpreneurship 101

  • 4-Figure Book Launch training video

  • Author’s Chat Training Course

  • Brand Your Signature Message workbook


Here’s the deal: I want to make sure that after you take this program, you have the confidence and the skills to step into the literary game like a pro! As you can see, I won’t be holding anything back. With the hands-on training, resources, and weekly support, I have no doubt you’ll be ready to spread your literary wings and soar!



I enjoyed the program very much it taught me a lot. My favorite module was learning how to make media kits and websites. The slide presentations were just as fun as sharing the screen and teaching us how to brand ourselves as authors.

Author Shonda Lanae

The Build, Launch, & Engage {program} was the best investment I could ever ask for. I was able to get so many things accomplished. I was {able to} create my own website and {obtain} domain. Something I didn't believe I could achieve myself. I was provided with techniques that would allow me to brand my business as well as market myself if I put the tools to work that I was given. I was not disappointed at all. I highly recommend Authors to take to course. Thank you for a wonderful experience.

Patricia Gandy

Chocolate Readings delivered a valuable, concise course centered around a thorough workbook, making me burrow into my brand identity as an author. The tasks were specific, giving me a clear idea of both what I had achieved, what I still needed to focus on and ways in which I had confusion about my own identity as a writer. With so much submission advice emphasizing the need for clear identity and genre location, Build, Launch & Engage gave me clear ways to improve my game in this respect. The tutorials linked directly to the workbook and the presentations were engaging. Jessica LeeAnn has a wonderful presence in her tutorials that gave me confidence and enthusiasm to believe that I could climb the steep learning curve of authorship as a business. I found the branding module of the Build phase invaluable and the launch team module of the Launch phase far-reaching in giving me more options than I had thought of and confidence to embrace them as successful options for my personality. What I found useful as well is that the break down of the course enables you to cherry-pick what is most pertinent to your needs. The Build, Launch, Engage course is clearly based on knowledge and experience and helps to give you a pathway through the maze of authorship.


Marianne Rosen

I thoroughly enjoyed participating in your Build, Launch, & Engage program.  The content was very thorough and easy to understand.  I liked the idea of the video meetings as the scheduled time made it very easy for me to attend.  I also loved the replays that you sent which kept me up to date with the program when I was unable to attend the live meetings.  My favorite module was #3, which focused on finding our ideal reader and creating our reader avatar.  This module was especially helpful to me because that was what was blocking me from making progress with my book.  I had incorrectly assumed my book was for everyone because it was a poetry book, but this module clarified for me that this was not the case.  After completing the module, I was able to come up with a reader avatar which will help me better market and sell my book.


Thank you so much for the program!  I truly enjoyed being a part of it!


Damiana Ladson 





So let’s make 2020 the year you transition from an unknown author to a sought-after author. Are you ready to use your book to build an impactful brand? This is the program for you!


Your investment:

One easy payment of $297

Need a payment plan? 2 Payments of $160

Enroll in the Build, Launch, & Engage program today! 1st session starts Wednesday, 6/24/2020









When will the program start?

  • The program starts June 24th, 2020, and will run until July 29th, 2020.

Are the training sessions live or record?

  • Training sessions are recorded and delivered to your inbox each Thursday. Group coaching sessions are Live on Wednesday nights inside the exclusive Facebook group.


When will I get access to the Facebook Author Accountability Group?

  • You will receive the link to the Facebook Author Accountability Group upon placing your order.


When does the 2nd payment have to be made?

  • By June 23rd @ 11:59PM CST. 

Can I get a refund?

  • All sales are final.

Question not listed? Feel free to email me here.

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