Have you written a book that encourages women to heal?

Or empowers the youth to love themselves? Maybe your book inspires others to evolve in some way...

There are so many ways that authors with nonfiction or children's books can make money with their content, but they struggle with knowing what to do and how to get started... until now.


In my signature program, Build, Launch, & Engage I teach first-time and self-published authors how to make money other than just book sales. I do that by helping them develop and build a custom author brand that will yield long-term success.


So, what exactly is this program?

Build, Launch, & Engage is a high-level coaching program for authors who want to turn their book into an impactful and profitable brand by monetizing their message. After completion, you'll have a signature program, service, or event using your books’ content that will increase your awareness and coins. 

During this interactive training program, you'll work closely with me to learn how to:

  • Build your author brand from scratch with ease

  • Promote your author brand on social media organically

  • Successfully launch your program, service, or event

  • Position your brand in front of the right audience

  • Manage your own brand

  • And much more!


This 90-day interactive program goes into depth about how to properly build and launch a custom consulting business, workshop curriculum, or coaching program that will generate consistent sales using the content in your published book – all without breaking the bank!


The program is taught in four parts: Author Development, Branding, Marketing, and Advertising & Promotion. Check out the details of each module.

Here’s what you'll get when you join Build, Launch, & Engage:

Module 1

Module 2

Module 3




Learn how to develop the mindset of an authorpreneur. We'll deep dive into the importance of mentally preparing yourself for literary success.

Learn how to develop the concept of your brand, as well as how to create your own branding & marketing tools. You will also build out your custom curriculum.

Learn how to successfully build a launch team and campaign strategy for your book, product, service, event, or program.

Module 4


Learn how to effectively advertise & promote your platform, build and keep a rapport with potential, new, and existing readers, clients, and customers.

Once you complete this program, you will have:

  • A custom website and logo

  • Strong social media presence

  • Signature strategy to grow your email list

  • A deeper understanding of branding for authors

  • Fill-in-the-blank templates to create content that resonates with your tribe

  • Step-by-step instructions on how to position your brand in front of the right clients

  • Resources to create 5 and 6 figures in your brand

  • A polished platform, authentic brand, and signature content

As your Author Coach, my goal is to create a platform that reflects who you are as an author and a brand that will attract the audience who will benefit from your message the most.


Are you ready to take your author journey to the next level? If so, then Build, Launch, & Engage is the perfect program for you. I'll be with you every step of the way to make sure you're comfortable, confident, and content with the results. Here’s what you get when you join the program:

  • 4 step-by-step training modules. We'll dissect these together and each module is recorded for you to keep.

  • Interactive training manual. You'll get a personalized training manual to keep your materials in one place.

  • Exclusive literary resources. I have over 20 resources available to help you continue growing your platform after the program is complete.

  • Weekly Live coaching & strategy sessions. There's so much information in the training material, I can't leave you hanging! So for 12-weeks, we'll meet to dive into the training manual to help you better understand the program.

Here's what authors had to say about Build, Launch, & Engage

I enjoyed the program very much it taught me a lot. My favorite module was learning how to make media kits and websites. The slide presentations were just as fun as sharing the screen and teaching us how to brand ourselves as authors.

Author Shonda Lanae

The Build, Launch, & Engage {program} was the best investment I could ever ask for. I was able to get so many things accomplished. I was {able to} create my own website and {obtain a} domain. Something I didn't believe I could achieve myself. I was provided with techniques that would allow me to brand my business as well as market myself if I put the tools to work that I was given. I was not disappointed at all. I highly recommend Authors take to course. Thank you for a wonderful experience.

Patricia Gandy

Chocolate Readings delivered a valuable, concise course centered around a thorough workbook, making me burrow into my brand identity as an author. The tasks were specific, giving me a clear idea of both what I had achieved, what I still needed to focus on and ways in which I had confusion about my own identity as a writer. With so much submission advice emphasizing the need for a clear identity and genre location, Build, Launch & Engage gave me clear ways to improve my game in this respect. The tutorials linked directly to the workbook and the presentations were engaging. Jessica LeeAnn has a wonderful presence in her tutorials that gave me confidence and enthusiasm to believe that I could climb the steep learning curve of authorship as a business. I found the branding module of the Build phase invaluable and the launch team module of the Launch phase far-reaching in giving me more options than I had thought of and confidence to embrace them as successful options for my personality. What I found useful as well is that the breakdown of the course enables you to cherry-pick what is most pertinent to your needs. The Build, Launch, Engage course is clearly based on knowledge and experience and helps to give you a pathway through the maze of authorship.


Marianne Rosen

I thoroughly enjoyed participating in your Build, Launch, & Engage program.  The content was very thorough and easy to understand.  I liked the idea of the video meetings as the scheduled time made it very easy for me to attend.  I also loved the replays that you sent which kept me up to date with the program when I was unable to attend the live meetings.  My favorite module was #3, which focused on finding our ideal reader and creating our reader avatar.  This module was especially helpful to me because that was what was blocking me from making progress with my book.  I had incorrectly assumed my book was for everyone because it was a poetry book, but this module clarified for me that this was not the case.  After completing the module, I was able to come up with a reader avatar which will help me better market and sell my book.


Thank you so much for the program!  I truly enjoyed being a part of it!


Damiana Ladson 

Now that you know what to expect, let’s talk about who this program is for:

  • Self-published authors with a non-fiction or children's book that includes a message that transforms, inspires, motivates, or encourages their audience

  • Established authors who desire to create a unique brand using their book's content, but are not quite sure where to start

  • Existing authors that want to coach or consult, and need a fail-proof plan of action, support, and accountability to make it happen

  • First-time authors who already published a book, but do not have a strong online brand presence.

  • Ambitious authors who are ready to grow their platform, implement branding strategies and monetize their message. 

Does your author's foot fit any of these literary shoes?

If yes, I want to chat with you!

Enroll in Build, Launch, & Engage Today!

To determine if this is the right program for you, book your Discovery Call today!


Jessica LeeAnn

Jessica LeeAnn is a Bestselling Author, Writing Consultant, and Author Branding Coach. Jessica has been writing for over 12 years and has published 15 books, 5 of which are bestsellers.

While she enjoys writing her own books, she's more passionate about teaching aspiring authors how to successfully write and publish their books, as well as build their signature and unique author brands from scratch. 

To date, Jessica has worked with over 300 authors, visionaries, and influencers.