Let me show you how to build a 5 or 6 figure brand using your books' content.

Build, Launch, & Engage is a high-level coaching program for authors who want to turn their book into an impactful and profitable brand by monetizing their message. After completion, you'll have a structured curriculum using your books’ content. 

During this interactive training program, you'll discover how to:

  • Build your author brand from scratch with ease

  • Promote your author brand on social media organically

  • Successfully launch your book, product, service, or program

  • Position your brand in front of the right readers

  • Create your own branding and marketing tools

  • Get resources and strategies to develop and grow your brand

  • And much more!


There are four modules included and each module goes into depth about how to properly build and launch a custom curriculum or coaching program that will generate consistent 5-figure months in your business – all without breaking the bank!

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Build, Launch, & Engage is a high-level coaching program for authors who want to turn their book into an impactful and profitable brand.

Here’s what you'll get when you join the program:

Module 1

Module 2



Learn how to develop the mindset of an authorpreneur. We'll deep-dive into the importance of mentally preparing yourself for literary success.

Learn how to develop the concept of your brand, as well as how to create your own branding & marketing tools. You will also build out your custom curriculum.

Module 3

Module 4



Learn how to successfully build a launch team and campaign strategy for your book, product, service, event, or program.

Learn how to build and keep a rapport with potential, new, and existing readers, clients, and customers.

By the time this training is over, you will have:

  • A deeper understanding of branding for authors

  • Fill-in-the-blank templates to create content that resonates with your tribe

  • Resources to effectively communicate with your target audience

  • Step-by-step instructions on how to position your brand in front of the right clients

  • The blueprint to create 5 and 6 figures in your brand

  • A polished platform, impactful brand, and a signature curriculum 

If you know that you want to have an impactful and profitable literary career, then Build, Launch, & Engage is the perfect program for you. Here’s what you get when you join the program:

  • 4 step-by-step training modules

  • Interactive training manual

  • Exclusive literary resources

  • Weekly Live group coaching sessions

  • Access to private Facebook Accountability Group


You’ll also get these amazing bonuses:

  • Digital copy of Authorpreneurship 101

  • The Profitable Book Launch Blueprint guide

  • Marketing for Authors training course

  • Brand Your Signature Message workbook

Here's what authors had to say about Build, Launch, & Engage

I enjoyed the program very much it taught me a lot. My favorite module was learning how to make media kits and websites. The slide presentations were just as fun as sharing the screen and teaching us how to brand ourselves as authors.

Author Shonda Lanae

The Build, Launch, & Engage {program} was the best investment I could ever ask for. I was able to get so many things accomplished. I was {able to} create my own website and {obtain} domain. Something I didn't believe I could achieve myself. I was provided with techniques that would allow me to brand my business as well as market myself if I put the tools to work that I was given. I was not disappointed at all. I highly recommend Authors to take to course. Thank you for a wonderful experience.

Patricia Gandy

Chocolate Readings delivered a valuable, concise course centered around a thorough workbook, making me burrow into my brand identity as an author. The tasks were specific, giving me a clear idea of both what I had achieved, what I still needed to focus on and ways in which I had confusion about my own identity as a writer. With so much submission advice emphasizing the need for a clear identity and genre location, Build, Launch & Engage gave me clear ways to improve my game in this respect. The tutorials linked directly to the workbook and the presentations were engaging. Jessica LeeAnn has a wonderful presence in her tutorials that gave me confidence and enthusiasm to believe that I could climb the steep learning curve of authorship as a business. I found the branding module of the Build phase invaluable and the launch team module of the Launch phase far-reaching in giving me more options than I had thought of and confidence to embrace them as successful options for my personality. What I found useful as well is that the break down of the course enables you to cherry-pick what is most pertinent to your needs. The Build, Launch, Engage course is clearly based on knowledge and experience and helps to give you a pathway through the maze of authorship.


Marianne Rosen

I thoroughly enjoyed participating in your Build, Launch, & Engage program.  The content was very thorough and easy to understand.  I liked the idea of the video meetings as the scheduled time made it very easy for me to attend.  I also loved the replays that you sent which kept me up to date with the program when I was unable to attend the live meetings.  My favorite module was #3, which focused on finding our ideal reader and creating our reader avatar.  This module was especially helpful to me because that was what was blocking me from making progress with my book.  I had incorrectly assumed my book was for everyone because it was a poetry book, but this module clarified for me that this was not the case.  After completing the module, I was able to come up with a reader avatar which will help me better market and sell my book.


Thank you so much for the program!  I truly enjoyed being a part of it!


Damiana Ladson 

We offer this program in 3 tiers to meet your needs.

Done-For-You (DFY)

Investment: $5,000

We take your content and create a custom curriculum, assist you with defining your audience, and teach you how to implement the strategies you need to successfully execute your new program. This is a 90-day program. 


Hybrid (HYB)

Investment: $1,500

Partner with me to learn how to convert your content, build your custom curriculum, create a strategic plan of action to launch your new program. This is an 8-week program. 

Do-It-Yourself (DIY)

Investment: $497 

Book your VIP Strategy Session to get the exact blueprint to turn your content into a curriculum, develop a strategic plan of action, and learn how to connect with your target audience for your new program. This is a 4-hour strategy session conducted via Zoom. 


Enroll in Build, Launch, & Engage Today!

Now that you know what to expect, let’s talk about who this program is for:

  • Aspiring authors who desire to create a unique brand, but are not quite sure where to start.

  • Future authors who want a strategic plan to successfully launch their book.

  • First-time authors who want to use their book to expand their platform.

  • Ambitious authors who are ready to implement branding strategies and monetize their message. 

When you enroll in Build, Launch, & Engage, you'll get access to:

  • 4 step-by-step training modules

  • Interactive training manual

  • Weekly coaching sessions

  • Exclusive literary resources and tools

  • Access to private Facebook Accountability Group


You’ll also get these amazing bonuses:

  • Digital copy of Authorpreneurship 101

  • The Profitable Book Launch Blueprint guide

  • Marketing for Authors training course

  • Brand Your Signature Message workbook

To determine if this is the right program for you, book your Discovery Call today!


Jessica LeeAnn

Jessica LeeAnn is a Bestselling Author, Editor, and Author Brand Coach. Jessica has been writing for over 12 years and has published 15 books.

While she enjoys writing her own books, she's more passionate about teaching aspiring authors how to successfully write and publish their books, as well as build their signature and unique author brands from scratch. 

To date, Jessica has worked with over 250 authors.

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