There are three facets of getting publicity for your book: branding, marketing, and promotion. Since these three are synonymous in some ways, they’re often confused with each other. To be clear, each of these areas are different and need to be implemented to obtain consistent success as an author.
Most authors get laser focused on marketing and promoting their book that they skip over the most crucial part of this trinity: branding. Without a strong brand message and presence, you’ll miss out on consistent book sales, specifically on social media. You want to make sure you master this platform, as there are a plethora of readers scrolling on Facebook, Instagram, and LinkedIn every day.
When it comes to marketing and promoting your book on social media, you want to make sure that your brand message is clear, concise, and cohesive. While you need to brand yourself as an author, you also need to have a specific branding message that drives readers to the book you're currently promoting.
So, what exactly does it mean to brand your book? Well, it means to create a clear path using your signature content that will help your book stand out from the crowd. There are so many other authors who share the same genre as you, so ask yourself: how will my ideal readers find me on social media? Here are three easy ways that you can brand your book using social media:
+ Tell a story that ties into the message of your book + Share a review from a reader + Convey 3-5 nuggets readers will get from your book
You have to create a brand message that will help your ideal readers zero in on your platform. Using the right hashtags, images, and keywords will also help you get connected with your tribe. Make sure that you include a clean image of your book, and also share the link to your website or Amazon Author Page. And lastly: be consistent! Need help with creating a marketing plan that works? Book a consultation here.