Updated: May 17, 2018
When most people decide that they're going to publish their book, the last thing that crosses their mind is how they're going to promote their finished work to the world. Since this isn't at the forefront of a new author's mind, they often drop the ball on this part of the publishing process. I cannot stress the importance of having a solid, strategic marketing plan for your book. I mean, how else will the world know that you wrote a masterpiece?
So! Below you'll find the 5 most popular ways that you could market your books.
Local book signings.
Don't despise small beginnings! A great, and fun way, to tell the masses about your book is through hosting book signings in your area. Putting together a book signing is not as difficult as you'd think. Reach out to the bookstores and libraries in your neighborhood and inquire about the process of hosting your own book signing. They'd be happy to help a new and local author.
Press release kit.
So, what exactly is a press release? It's a packet of information that includes all the details about your book and who you are as an author. It's primarily used to get the attention of the media, such as newspaper, television, and radio. Send your press release to local newspapers, television and radio stations to bring exposure to your book.
Solicit book clubs.
Book clubs are always looking for new books and authors for their monthly meet ups. Do a google search to find book clubs that are interested in your genre. Can't find one? Then start your own! Get a group of readers together to discuss your book and share reviews on social media.
Use Social Media.
Social media is one of the most powerful, free marketing tools any entrepreneur can utilize. You can reach thousands, millions of people who are interested in what you write about. Be sure to be consistent. Don't be scared to use paid ads to find your target readers. I highly recommend doing so.
Tell Everyone You Know!
Yes! Brag about your book! Okay, maybe not brag, but don't be shy about telling people that you wrote an amazing book. Word of mouth is the best way to reach a new audience. You'll be surprised at how many people would purchase a copy or two of your book if you tell them all about. So start talking!
Which one of these marketing strategies will you use? Leave it below in the comments!
If you need help with book promotion, schedule your free consultation today www.chocolatereadings.com.