Most authors think that if they have a publisher, that this will help them get the exposure they’re looking for. This isn’t necessarily the case. A publisher is solely responsible for distributing your book to bookstores and online booksellers. Depending on the type of company you’re signed with or hire, some companies will provide you with promotional materials, advertisements, get book reviews. But that’s about it. They’re not responsible for marketing your book. You are.
When it comes down to positioning your book in front of your ideal readers, you’ll want to hire a publicist. A publicist will help you develop a marketing plan that makes sense for your book and brand. So, what exactly is a publicist? Someone who will coordinate (or help you coordinate) your book signings, marketing campaigns, help you get interviews, etc.
A publicist will be responsible for pitching your book and brand to magazines, radio, TV, bloggers, and podcast hosts. They’ll also help you create your press release and media kits, and help you turn your book into a brand by strategically marketing your message.
Why do you need a publicist? To help your ideal readers find your book. As a first time author, I encourage you to hire one, or learn how to do this skill yourself. Publicists can be pricey, but worth it if you want to turn your book into a business.
I talk more about this in depth in my upcoming release Authorpreneurship 101. It’ll be available for pre-order on January 4, 2019 and released on February 15, 2019.
Are you an aspiring author and need help with writing and publishing your book? Learn how I can assist you on your literary journey www.chocolatereadings.com